Track qualified demand

Measure useful enquiries, calls, booked meetings or purchases rather than traffic alone.

Connect spend to outcomes

Compare channel cost with the quality and value of the actions generated.

Watch conversion points

Monitor the steps where people move from visit to lead and from lead to customer.

Review trends consistently

A weekly or monthly rhythm makes changes easier to understand.

Next step

Use these ideas as a starting point, then adapt them to your audience, offer and available resources.